Mark J. Weinbaum Limited Editions is pleased to offer a finely executed collector’s poster reproduced from the very rare and historic original circa 1929 “Montauk Beach” lithographic poster, in a numbered limited edition of 450. Measuring 21 ½ [w] x 27 ¼ [h] inches and printed on “Sunset Cotton” archival fine art stock with archival pigments, this poster will provide a lifetime of enjoyment.
This evocative poster is for sale for $195 plus applicable sales tax, and a $12 shipping charge.
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It was the era of the “Great Gatsby”…the end of the Roaring Twenties in a place called Long Island. The famed early 1920’s residential developer of the swamplands of Miami Beach, Carl Fisher, sought to replicate his enormously successful developments into a “Miami Beach of the North” on a peninsula 125 miles East of Manhattan, on the furthest tip of Long Island.
A bit of Montauk history…Fisher’s “Montauk Beach” development, encompassing approximately a 10,000 acre master planned destination resort, was anchored by the 200 room English Tudor styled “Montauk Manor” [prominently depicted in the poster] which opened its doors to the rich and famous in the Spring of 1927. Fisher had envisioned this choice Montauk location with 25 miles of water frontage as the premier vacation spot in the Northeast and in order to create an environment conducive to such adventures he embarked on the construction of recreational amenities and accommodations: The Montauk Yacht Club, The Montauk Manor, the first of several golf courses and polo fields, as well as stables. Capturing the spirit of Long Island’s East End and its rich sporting heritage, this iconic poster image possibly first appeared in the newly relocated Montauk rail station, connecting the furthest tip of Long Island to New York’s Pennsylvania Station via Long Island Rail Road Pullman cars and deluxe trains of the Pennsylvania Railroad. But there is conjecture by railroad historians that the rarity of the original poster marks it as never having been put into circulation, as the marketing of a glamorous lifestyle depicted in the poster was inappropriate in the context of the Great Depression of October, 1929.
In promoting the grand Montauk Manor, Fisher’s commissioned artist had drawn upon the outdoor seasonal oriented activities that would be most valued by the prospective new land owners and hotel patrons. In highlighting individual sporting activities [tennis, golf, polo, sport fishing, archery, swimming and fox hunting] and their accomplished stars who had an association to the East End, an element of exclusivity for the destination resort was established. For to share the ground on which these adventuresome athletes had played was the essence of the new marketing of lifestyle living.
The glamorous era depicted in the “Montauk Beach” poster remains a glorious heritage of Long Island, yet it is well to remember that extended dreams gave way to the Great Depression, putting Montauk Beach Development and Montauk Manor into bankruptcy by 1932.